1D0-623無料問題集「CIW Social Media Specialist」

質問 1

Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?

（A）Graphic design cost, membership fee. pay-per-click fee and total clicks made.

（B）Total budget amount, pay-per-click fee and total clicks made.

（C）Employee compensation, cost of goods sold and pay-per-click fee.

（D）E-commerce site listing fees. Wet* site development costs and pay-per-click fees.

正解：A 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 2

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

（A）Social analysis

（B）Data exploration

（C）Decision science

（D）Performance management

正解：A 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 3

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

（A）Conversion attribution

（B）Click-through rates

（C）Cost per click

（D）Total revenue earned

正解：B 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 4

Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

（A）Reach, relevance, and resonance.

（B）Promotion, sharing, and engagement

（C）The 90/9/1 rule.

（D）The 80/20 rule

正解：A 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 5

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

（A）A large financial services company providing payroll processing

（B）A car manufacturer that makes trucks, sedans and hybrids

（C）A political campaign for mayor of a large city

（D）A circus performance troupe that travels the country

正解：C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 6

Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?

（A）Use the full text from two articles, plus snippets from others with links to the original articles' Web sites

（B）Choose multiple articles, pull snippets from them and use one of the titles from the articles.

（C）Use the images and full text from the longest article, add personal editorial comments and create a new title.

（D）Create a new title, links to the original sources and add personal editorial comments

正解：D 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

1D0-623 無料問題集「CIW Social Media Specialist」

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