1z1-952無料問題集「Oracle Data Management Platform Cloud 2017 Implementation Essentials」

質問 1

Which of the following represents an opportunity to update the managed taxonomy and classification rules?

（A）A client has run an inventory report, and wants to prune categories that are returning zero inventory.

（B）A client has run an inventory report, and wants to identify their highest-performing categories.

（C）A client wants to review their data activation integrations.

（D）A client needs a promotional category added to their taxonomy for a month-long sale.

正解：B 解答を投票する

質問 2

Which of the following is a real world use case for a search campaign?

（A）Ensure customers receive relevant offerings when landing on the site page.

（B）Serve different ads to various demographic groups so that messaging is relevant to the user's persona.

（C）Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

（D）Leverage the device-bridging technology to find users across their devices.

（E）Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.

正解：E 解答を投票する

質問 3

In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

（A）Program Manager

（B）Media Execution

（C）Executive Sponsor

（D）Audience Creation Specialist

（E）Data Analyst

（F）Web Developer

正解：A 解答を投票する

質問 4

Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

（A）bk_addEmailHash

（B）bk_addAddressHash

（C）bk_addZipHash

（D）bk_addPhoneHash

（E）bk_addNameHash

正解：A、D 解答を投票する

質問 5

What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

（A）The audience structure creates a Boolean OR, where a user having either category can be targeted.

（B）The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.

（C）The audience structure creates a Boolean AND, where a user must have both categories to be targeted.

（D）The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.

正解：A 解答を投票する

質問 6

In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

（A）Target

（B）Avoid

（C）Optimize

（D）Buy

正解：D 解答を投票する

質問 7

Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

（A）Provider Category report

（B）Provider Exchange report

（C）Provider Inventory report

（D）Site Hits report

（E）Schedule Hits report

正解：D 解答を投票する

質問 8

You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

（A）Option E

（B）Option D

（C）Option B

（D）Option C

（E）Option A

正解：C 解答を投票する

1z1-952 無料問題集「Oracle Data Management Platform Cloud 2017 Implementation Essentials」

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