AD0-E560無料問題集「Adobe Marketo Engage Architect Master」

質問 1

What is the best practice to avoid workflow redundancies in Marketo?

（A）Using static lists for all segmentation

（B）Automating all batch campaigns

（C）Consolidating workflows into one global campaign

（D）Regularly auditing workflow logic

正解：D 解答を投票する

質問 2

An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

（A）One set of channels should be created, and a tag should be used to determine Direct or Partner

（B）Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing

（C）One set of channels should be created, and separate program statuses should be used to designate Direct or Partner

（D）Create a single global program to consolidate reporting for both direct and third-party seller marketing

正解：B 解答を投票する

質問 3

What are key aspects of validating lifecycle reports? (Choose two)

（A）Reviewing Smart Campaign performance

（B）Monitoring engagement stream cadence

（C）Ensuring accurate stage transitions

（D）Adjusting Program Costs

正解：A、C 解答を投票する

質問 4

An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

（A）Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API

（B）Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API

（C）Scenario 1 - Use Webhook and Scenario 2 - Use REST API

（D）Scenario 1 - Use REST API and Scenario 2 - Use Webhook

正解：D 解答を投票する

質問 5

A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?

（A）Linear Attribution

（B）Last Touch Attribution

（C）Multi-Touch Attribution

（D）First Touch Attribution

正解：C 解答を投票する

質問 6

What components are essential when designing a lead lifecycle model? (Choose two)

（A）Setting up multiple engagement streams per stage

（B）Integrating lead scoring for lifecycle progression

（C）Defining lifecycle stages with clear entry/exit criteria

（D）Including static lists for audience segmentation

正解：B、C 解答を投票する

質問 7

Which security measure is most effective in preventing unauthorized data access in Marketo?

（A）Increasing engagement campaign approval settings

（B）Implementing Single Sign-On (SSO)

（C）Limiting segmentation by lists

（D）Using encrypted fields in forms

正解：B 解答を投票する

質問 8

What type of stakeholder typically requires advanced training on reporting features in Marketo?

（A）Content Creator

（B）Marketing Manager

（C）Database Administrator

（D）Sales Representative

正解：B 解答を投票する

質問 9

What is a key feature for improving Marketo instance management?

（A）Consolidating global and regional teams

（B）Automating all campaigns

（C）Enforcing role-based access controls

（D）Reducing the number of user roles

正解：C 解答を投票する

質問 10

A client's campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

（A）Schedule campaigns during non-peak hours

（B）Optimize Smart Lists with targeted filters

（C）Consolidate all campaigns into one large Smart Campaign

（D）Replace Smart Lists with Static Lists

正解：B 解答を投票する

AD0-E560 無料問題集「Adobe Marketo Engage Architect Master」

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