Marketing-Cloud-Account-Engagement-Consultant無料問題集「Salesforce Certified Marketing Cloud Account Engagement Consultant」

質問 1

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

（A）Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

（B）Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

（C）The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

（D）The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

正解：A 解答を投票する

質問 2

LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

（A）Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

（B）Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

（C）Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

（D）Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

正解：B 解答を投票する

質問 3

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

（A）Create a new automation rule.

（B）Add a completion action to the form the prospects completed to register for the webinar.

（C）Create a new segmentation rule.

（D）Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

正解：A 解答を投票する

質問 4

When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

（A）User sync must be enabled in Marketing Cloud Account Engagement.

（B）Salesforce B2B Integration user must be created.

（C）The Salesforce connector must be unpaused.

（D）Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

正解：C 解答を投票する

質問 5

Select three available Marketing Cloud Account Engagement Editions

（A）Marketing Cloud Account Engagement Professional

（B）Marketing Cloud Account Engagement Ultimate

（C）Marketing Cloud Account Engagement Plus

（D）Marketing Cloud Account Engagement Growth

（E）Marketing Cloud Account Engagement Advanced

（F）Marketing Cloud Account Engagement Standard

正解：C、D、E 解答を投票する

質問 6

LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

（A）Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

（B）Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

（C）Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

（D）Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

正解：D 解答を投票する

質問 7

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

（A）Match records by CRM ID

（B）Match records by fuzzy match rules

（C）Q Match records by email address

（D）Match records by Account ID

正解：A 解答を投票する

質問 8

A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

（A）Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.

（B）Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.

（C）Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

（D）Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.

正解：A 解答を投票する

質問 9

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

（A）Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.

（B）Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

（C）Enable custom field creation via the Salesforce Connector.

（D）Manually create and map custom fields in Marketing Cloud Account Engagement.

正解：D 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 10

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

（A）Lifecycle Report: New Prospects Created

（B）Form Report: Submissions

（C）Form Report: Conversions

（D）Form Report: Impressions

正解：A、C 解答を投票する

質問 11

Can Email Preference Center demand for logging in

（A）False

（B）True

正解：A 解答を投票する

質問 12

Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

（A）Increase gated content on the website to provide more scoring opportunities.

（B）Increase their scoring threshold to give the Sales team the most qualified leads.

（C）Improve prospect data by adding fields to existing forms and making them required.

（D）Improve lead qualification efficiency by using automation rules for prospect assignment.

正解：A、D 解答を投票する

質問 13

What access should sales and marketing users have to access embedded analytics dashboards?

（A）Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

（B）Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

（C）The "Analytics View Only Embedded App" permission set license

（D）Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

正解：C 解答を投票する

質問 14

LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

（A）Administrator

（B）Sales Manager

（C）Sales

（D）Marketing

正解：D 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 15

LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

（A）Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

（B）Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

（C）Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

（D）Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

正解：A 解答を投票する

質問 16

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

（A）Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

（B）Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

（C）Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

（D）Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

正解：C 解答を投票する

質問 17

What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

（A）Trigger, activity and rule

（B）Trigger, action and rule

（C）Trigger, activity and check

（D）Trigger, listen and check

正解：B 解答を投票する

質問 18

What is true about completion actions? [Choose two answers]

（A）Completion actions are retroactive and will apply to activities done before and after you apply them

（B）Completion actions will not execute for image files.

（C）Completion actions can be criteria based.

（D）Completion actions only execute for prospects. They will not affect visitors.

正解：B、D 解答を投票する

Marketing-Cloud-Account-Engagement-Consultant 無料問題集「Salesforce Certified Marketing Cloud Account Engagement Consultant」

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