Pardot-Consultant無料問題集「Salesforce Certified Pardot Consultant」

質問 1

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Pardot feature should be used to accomplish this marketing effort?

（A）Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

（B）Create a static list to segment the prospects, and then schedule email list sends with completion actions

（C）Create a list using a segmentation rule, then use completion actions on a form for the actions

（D）Create an automation rule with rules to segment the prospects and actions send the emails

正解：A 解答を投票する

質問 2

LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website.
They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

（A）Using the data format drop-down, set the email validation option at the form level.

（B）Prospects with invalid emails are sent an autoresponder requesting email verification.

（C）Send the content via an autoresponder email with a link to download the content.

（D）Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

正解：A、B 解答を投票する

質問 3

LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

（A）Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

（B）Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.

（C）Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

（D）Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

正解：D 解答を投票する

質問 4

How many automation rules can you have

（A）Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

（B）Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

（C）Always 100

（D）Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 150

正解：D 解答を投票する

質問 5

A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

（A）Use the Salesforce "Add to Nurture" button.

（B）Use the Salesforce "Send Pardot Email" button.

（C）Use the Salesforce Mobile App "Send an Email" button.

（D）Use the Salesforce Mobile App "Add to Nurture" button.

正解：A 解答を投票する

質問 6

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Pardot prospects?

（A）Send Engage emails to all prospect who are opted in.

（B）Send an operational email to all prospects.

（C）Send an automated operational email to all prospects.

（D）Send a list email to all prospects who are opted in.

正解：B 解答を投票する

質問 7

How are prospect that have started a wait step impacted when an entire engagement program is paused?

（A）They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

（B）They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

（C）They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.

（D）They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

正解：B 解答を投票する

質問 8

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

（A）Convert all existing leads into contacts to tie to accounts.

（B）Identify attributes of the key accounts they want to target.

（C）Create all contacts as campaign members in one campaign.

（D）Develop dynamic content based on lead fields.

正解：B 解答を投票する

質問 9

Which is not a standard role in Pardot? [Choose one answer]

（A）Sales User

（B）Administrator

（C）Sales Manager

（D）Marketing

正解：A 解答を投票する

質問 10

When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]

（A）Use Salesforce's value

（B）Use Pardot's value

（C）Use the most recently updated record

（D）All of the above

正解：D 解答を投票する

質問 11

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

（A）Create a form handler for each white paper

（B）Create a form and enable progressive profiling

（C）Create a form handler and enable progressive profiling

（D）Create a form per white paper and enable progressive profiling

正解：D 解答を投票する

質問 12

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

（A）Automation rule

（B）Custom redirect

（C）Page action

（D）Completion action

正解：C 解答を投票する

質問 13

LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

（A）By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

（B）By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

（C）By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

（D）By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

正解：C 解答を投票する

質問 14

How long can it take for Custom Object in Pardot to sync with Salesforce

（A）2 minutes, because that's the frequency of Pardot looking for changes in Salesforce

（B）1 hour

（C）10 minutes

（D）4 hours

正解：D 解答を投票する

質問 15

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

（A）Static list

（B）Static list or Dynamic, both list can be used

（C）Test list

（D）Dynamic list

正解：B 解答を投票する

質問 16

The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

（A）Page Action

（B）Completion Action

（C）Automation rule match All

（D）Automation rule match Any

正解：D 解答を投票する

質問 17

A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects.
Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Pardot are linked to specific lead and contact records in Salesforce. Their Pardot account allows multiple prospects with the same email address.
What import method should be recommended?

（A）Match records by CRM ID

（B）Match records by fuzzy match rules

（C）Q Match records by email address

（D）Match records by Account ID

正解：A 解答を投票する

Pardot-Consultant 無料問題集「Salesforce Certified Pardot Consultant」

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